Lodge Tyre Branding Update - 2023

In 2023, Lodge Tyre was acquired by Halfords, marking an important new chapter for the company. While Lodge retained its independence, identity, and established branding, it was essential to visually and strategically align the two brands. My role was to ensure that the integration felt seamless, maintaining Lodge Tyre’s trusted image and heritage while incorporating the Halfords connection in a way that strengthened credibility and cohesion across all communications.