Lodge Tyre Rebrand - 2022

The Lodge Tyre rebrand modernised a 90-year-old identity to reflect the company’s shift toward digital media and a growing B2C market. The old branding was inconsistent and fragmented, so I set out to create clear, cohesive guidelines that brought structure, boldness, and recognition to the brand — with distinct yet connected designs for both commercial and retail audiences.

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The updated branding presents Lodge Tyre as a modern tyre fitting specialist while maintaining its established identity. The retail version, shown at the top, uses a sleek road tyre to reflect accessibility and a consumer-focused approach. The commer
Another goal of the rebrand was to create a flexible logo system that could adapt to seasonal and national events while maintaining Lodge Tyre’s core identity. The iconic elephant remained central to the design, providing instant brand recognition, w
This stage of the rebrand applied the new design language across key marketing and customer-facing materials. Updated business cards were created for both retail and commercial teams, supported by refreshed in-depot posters and point-of-sale stands.
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Lodge Tyre Branding Update