https://www.petesutherlandmarketingandbranding.eu/home daily 1.0 2025-10-16 https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/965801e7-57e8-43f6-969a-073969aab6b0/meround.png https://www.petesutherlandmarketingandbranding.eu/about daily 0.75 2026-01-05 https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/b33965f7-c65b-4fb2-8f21-c9e8b52f28b8/pete.jpeg https://www.petesutherlandmarketingandbranding.eu/contact-1-2 daily 0.75 2025-10-16 https://www.petesutherlandmarketingandbranding.eu/contact-me daily 0.75 2025-10-16 https://www.petesutherlandmarketingandbranding.eu/portfolio daily 0.75 2025-10-16 https://www.petesutherlandmarketingandbranding.eu/portfolio/helpful-software monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/b97171a4-9397-488c-955d-9a639b342ed6/helpfulsoftware2.jpg Portfolio - Helpful Software https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/4aa76f7c-0994-4e3b-9036-89bffabc605e/helpfulsoftware2+round.png Portfolio - Helpful Software https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/7cabd455-37b7-401e-8e4b-7f6b682d6567/FindmyFuel-Logo+Large.png Portfolio - Helpful Software https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/bfd347ef-01f7-4d5b-981d-6d49c6223181/FindmyFuel-Icon+Large.png Portfolio - Helpful Software https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/e7c7c898-55cd-49b6-a6bb-e88c2f3dbdff/bindaylogo.png Portfolio - Helpful Software https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/b1b7a6df-ba78-4cb0-a59d-f8fdad59cb71/bindayicon.png Portfolio - Helpful Software https://www.petesutherlandmarketingandbranding.eu/portfolio/lodge-tyre-update-2023 monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/7bcdcb01-8f52-49d1-88d7-eda46c054ccd/halfords1.png Portfolio - Lodge Tyre Branding Update https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/68e0a95a-2892-45eb-a9a8-ca4140f55276/halfords2.png Portfolio - Lodge Tyre Branding Update https://www.petesutherlandmarketingandbranding.eu/portfolio/rcontrol-dam-touch-screen-interface monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/98c754bc-44a6-4109-adc1-4e3fa1579e05/1.png Portfolio - R-Control Automation Ltd. touch screen interface https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/8c2cdfba-9254-46a7-8ad7-b83757aafd57/2.png Portfolio - R-Control Automation Ltd. touch screen interface https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/8421d038-aa94-45a8-8f0f-53d56bf009c5/3.png Portfolio - R-Control Automation Ltd. touch screen interface https://www.petesutherlandmarketingandbranding.eu/portfolio/lodge-tyre-2022 monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/172d2c2a-a60d-48a4-8898-7e75a1c686f4/originals.png Portfolio - Lodge Tyre Rebrand https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/23a158d3-82d4-488d-8199-7427874e59a7/newbranding.png Portfolio - Lodge Tyre Rebrand The updated branding presents Lodge Tyre as a modern tyre fitting specialist while maintaining its established identity. The retail version, shown at the top, uses a sleek road tyre to reflect accessibility and a consumer-focused approach. The commercial version below features a deep-tread tyre, symbolising strength, reliability, and the company’s commitment to B2B clients. The refreshed design unifies colours and typography while subtly referencing the Bridgestone partnership to create a cohesive and recognisable brand. https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/d5711e80-56d1-45a6-947f-c09f56d3a511/social+media+.png Portfolio - Lodge Tyre Rebrand Another goal of the rebrand was to create a flexible logo system that could adapt to seasonal and national events while maintaining Lodge Tyre’s core identity. The iconic elephant remained central to the design, providing instant brand recognition, while subtle visual updates allowed the logo to reflect key UK holidays and campaigns. This approach helped boost engagement and brand visibility across digital platforms, all while keeping the company’s connection to tyre fitting clear and consistent. https://images.squarespace-cdn.com/content/v1/68e8cdca651cba5c1f19f896/4892a63a-eaea-4f53-8837-5ed746f8dc97/materials.png Portfolio - Lodge Tyre Rebrand This stage of the rebrand applied the new design language across key marketing and customer-facing materials. Updated business cards were created for both retail and commercial teams, supported by refreshed in-depot posters and point-of-sale stands. Each element maintained the bold colour palette, strong typography, and tyre iconography of the new Lodge Tyre identity, ensuring consistency and recognition across every touchpoint.